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Saturday, 25 April 2020 09:36

Westside Eastside

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The idea of producing a local magazine might sound like pie in the sky to any ordinary individual , it was 2003 and I was in a situation, struggling to get work ,feeling completely stressed out and left out , however my mind was buzzing with ideas , I decided to create my own work. WEST SIDE not only West Side Magazine , but the idea of having it linked to a web site and a web site linked to downloadable local artist stuff a blog a local interactive platform.

In the area there were bars opening up , various boutiques , cafes , theres a live music venue alternative cinema showing interesting films and some retro cult films. Plenty of scope for dates for art exhibitions , local info it was like without having to think too hard I had enough stuff to fill years and years of concept. and how to get this rolling on a no budget.

Westside Guide, Magazine in print form, West Side Web and potential online shopping at a later date, Radio now called pod casts, West side Lounge artists meeting, business people meeting and networking. West Side Live a set of live gigs in many locations, one ticket many venues. west side new media stage on the local festival and of course the later product diversification, other publications, east side

and North side ,merchandise etc etc etc , There were many differences between me and what I was going to do and that what others were doing. Money wasn't the issue because I didn’t have any, also I was reaching deep down into the very tiny recesses of the local area culture. I reckoned 10 smallish businesses would finance this.

People thought I was mad, I was confident , optimistic , determined and this was my only chance to prove to myself that it is possible and sustainable.

I went out with a colour print out of an idea that I did on my PC with page maker.

On a cold snowed up February In jeans & jarka armed with print outs of page sizes and prices I went out there and called in many shops. In two weeks I had tapped the minds of the local business people, started a buzz. There was both positive and negative feedback, I met dynamic young people, some invited me into the back for a cup of tea coffee a beer , some gave me the occasional bottle of wine or half kilo of coffee as a present and the result. I sold this magazine with not one cent in my pocket and in the first month, I made a profit.

The problems that came along were just a few not paying their bills until the very last minute,I also learnt about the German expression, trust is one thing control is better. Along the way I met several people with several aims and ambitions but by the end of the year I was realising that the amount of work I was doing against the rewards was becoming stressful, also due to technological advancement , people were using larger platforms and online. It was time to stop.


Read 3302 times Last modified on Saturday, 25 April 2020 10:04

Dave Wakeham DJ, multimedia artist , presenter

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